My parents worked minimum wage jobs, so I didn’t grow up with luxury or anything like that,” she says. Rice tells me that her hobby allows her to step into the character’s shoes, literally, if not figuratively. *Gossip Girl-*the books, the show, and the reboot-were always aspirational. It also proves that the clothes make the characters as much as the lines. It makes sense, as all the characters in the reboot have their own, IRL social media account.
Funnily enough, Daman collaborated with Depop sellers to create storefronts on the app for each of the reboot’s characters (the items are inspired by their style, rather than the actual pieces). The “real value” of the Mia dress went out the window the moment Leighton Meester put it on to become Blair Waldorf. Ultimately, sentimentality and celebrity are uniquely able to warp the value of fashion. “That one I’ve never seen for sale,” Anne says. Sorry Serena.” The rarest pieces include the moschino cherry-printed dress that Blair wears while in Paris (in this instance, Serena’s outfit-a peachy, caged dress-is equally in demand). “Any Blair dress is the most in-demand,” Anne says.
The most popular pieces are three Marc by Marc Jacobs dresses: the Dita dress, the green lace “Mia” dress that Blair wears when she first hooks up with Chuck Bass, and the white “Joelle” grosgrain ribbon bandage dress Blair wears to the Vitamin Water party in the season two premiere. Armed with saved searches for key pieces, she gives me the lay of the land. “In the little Poshmark and eBay community, not to toot my own horn, but people have called me the OG of reselling,” she says. Ten years later, she started poking around on eBay to see if she could find any of the clothes, and her business was born. When the show first aired, she was fresh out of college, working as a financial news copy editor, and part of a community on LiveJournal that chronicled the fashion credits on Gossip Girl.
GOSSIP GIRL BLAIR FULL
And, though 2007 fashion hasn’t come back full force like that of the early Y2K era, there’s signs that it’s around the corner.Īnne was one of the early resellers. The combination of that, Gossip Girl being available on Netflix during the early days of the pandemic, and the buzz around the reboot has led to an increase in buyers and sellers. It probably helps that Blair’s outfits were pretty conservative, and now that many fans of the show the first time around are in their late 20s to mid 30s, they’re looking for smart, feminine dresses, blouses, and pencil skirts to wear to the office or a cocktail party rather than an Hervé Leger bandage dress. Never mind that the 2010s haven’t come back in style, never mind that Blair last appeared in a new outfit in 2012-for these die-hards, costume designer Eric Daman’s style has never waivered. Though in general you expect secondhand clothing to sell for a little less, the Dita has reached cult status among a growing dedicated following of Gossip Girl collectors and resellers. Originally sold for $428, the dress would cost around $563 with inflation today. It’s one of the holy grail dresses for a Gossip Girl collector: the Marc by Marc Jacobs “Dita” dress that Blair wears in the first Thanksgiving episode. Instead, I’m more focused on Arlt’s tan lace dress with a distinct white ruffle collar. But having spoken with several Gossip Girl resellers and buyers before meeting with Arlt, I’m hardly surprised at the urgency. In terms of vintage collecting, the number of people who want a skirt from Marc Jacobs’s diffusion line from 2008 is likely smaller than the number of people who, say, want John Galliano–era Dior (the RealReal says searches for the latter have increased 263% year over year). You never know when these items show up and you don’t want to risk losing them.” The must-have in question? A Marc by Marc Jacobs blue pleated houndstooth skirt that Blair Waldorf wears in season two, episode eight of Gossip Girl, which aired on October 27, 2008. “That’s the big issue when you’re a collector. Give me one second,” she says, tapping on her phone. “While I was waiting for you, I was checking my resale app and I saw a very, very special item that I really quickly need to buy. When I log on to Zoom with Jennifer Arlt, a fashion collector based in Germany, she apologizes and explains she just needs to make a purchase before we get started with the interview.
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